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Aric Nelson

BUSINESS + PRODUCT STRATEGY /
FINANCIAL MODELING / UX STRATEGY + DESIGN

I offer a range of practical skills that I can apply to provide immediate value. I have worked across a range of teams to come up with creative and practical ways to solve problems. The following are examples of the projects and work I have created.

Experience Evaluation

Alternative Investing with Wine
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Projects
Project_1

Conducted an independent usability and heuristics evaluation for this online alternative investments company. Focused on user's ability to navigate and successfully execute tasks related to initial onboarding and account funding. 

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Touchless Telecom

Spacee Client Concept Pitch

Worked directly with Spacee & Demming Robotics, through Southern Methodist University's UX Design Certificate Program, to design and implement their technology for a real-world client. 

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- Problem definition

- Competitive environment analysis

- Journey mapping

- Needs statement definition

- Solution definition

- Implementation planning

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Need statements - CIO Spacee.png

Developed a series of potential needs statements to better understand how to deliver valuable and relevant solutions for the Chief Innovation Officer persona

wave - spacee.png

Defined and placed ideas on the implementation matrix to help prioritize potential solutions. 

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journey map - spacee.png

Used Mural boards to outline the stages in the journey map, including pain points, opportunities, and big ideas.

roadmap - spacee.png

Projected future steps for Spacee and the client to take regarding further implementation of their technology. 

Dog Days

Lassie, dog-friendly spots

Defined and designed an application to assist dog owners to locate pet-friendly venues of all types, bringing accessibility concerns to the forefront, and incorporating augmented-reality through in-app avatar generation. 

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- Problem definition

- Competitive environment analysis

- Solution design 

- User story definition

- Wireframing / prototyping 

- Usability testing

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lassie - two stories.png

Developed user stories to narrow down the scope of our application and focus on key components such as accessibility, social, and ratings/reviews

lassie logo .png
wireframes - lassie - both.png

Developed wireframes from sketches into a working prototype app to conduct initial usability tests

findings - lassie - 1-2.png
lassie - ar dog .png

Incorporated an AR element by allowing the user to scan their pet and create a digital, AR avatar which could then interact with other avatars at the same location. 

First round usability test findings used to shape further development of the working prototype 

Curated for Critters

ALLPETS, LLC 

Ideated, developed, and launched a new venture company through Texas Christian University's Entrepreneurship & Innovation degree program.

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The venture company utilized an e-commerce retail platform, catered to curating custom subscription boxes with basic food, toy, and care necessities for alternative pet subtypes i.e. fish, reptiles, rodents, birds.

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Received top funding through three rounds of the Shaddock Create Pitch Competition.

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Developed a Lean Canvas Model for our business venture

ap - product page.png

Created a new e-commerce brand focused on alternative pets; an underserved segment of the household pet market.

milestones - ap.png

Outlined key milestones to keep the company's growth on track

Lassie
Project_3
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