Aric Nelson
BUSINESS + PRODUCT STRATEGY /
FINANCIAL MODELING / UX STRATEGY + DESIGN
I offer a range of practical skills that I can apply to provide immediate value. I have worked across a range of teams to come up with creative and practical ways to solve problems. The following are examples of the projects and work I have created.
Conducted an independent usability and heuristics evaluation for this online alternative investments company. Focused on user's ability to navigate and successfully execute tasks related to initial onboarding and account funding.
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Touchless Telecom
Spacee Client Concept Pitch
Worked directly with Spacee & Demming Robotics, through Southern Methodist University's UX Design Certificate Program, to design and implement their technology for a real-world client.
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- Problem definition
- Competitive environment analysis
- Journey mapping
- Needs statement definition
- Solution definition
- Implementation planning
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Developed a series of potential needs statements to better understand how to deliver valuable and relevant solutions for the Chief Innovation Officer persona
Defined and placed ideas on the implementation matrix to help prioritize potential solutions.
Used Mural boards to outline the stages in the journey map, including pain points, opportunities, and big ideas.
Projected future steps for Spacee and the client to take regarding further implementation of their technology.
Dog Days
Lassie, dog-friendly spots
Defined and designed an application to assist dog owners to locate pet-friendly venues of all types, bringing accessibility concerns to the forefront, and incorporating augmented-reality through in-app avatar generation.
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- Problem definition
- Competitive environment analysis
- Solution design
- User story definition
- Wireframing / prototyping
- Usability testing
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Developed user stories to narrow down the scope of our application and focus on key components such as accessibility, social, and ratings/reviews
Developed wireframes from sketches into a working prototype app to conduct initial usability tests
Incorporated an AR element by allowing the user to scan their pet and create a digital, AR avatar which could then interact with other avatars at the same location.
First round usability test findings used to shape further development of the working prototype
Curated for Critters
ALLPETS, LLC
Ideated, developed, and launched a new venture company through Texas Christian University's Entrepreneurship & Innovation degree program.
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The venture company utilized an e-commerce retail platform, catered to curating custom subscription boxes with basic food, toy, and care necessities for alternative pet subtypes i.e. fish, reptiles, rodents, birds.
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Received top funding through three rounds of the Shaddock Create Pitch Competition.
Developed a Lean Canvas Model for our business venture
Created a new e-commerce brand focused on alternative pets; an underserved segment of the household pet market.
Outlined key milestones to keep the company's growth on track